Canadian Film Fest

Canadian Film Fest / Radio
Escape the cliche

2015 Cannes Lions Shortlist, ADCC Best Copywriting Silver, LIA Gold + Silver

To promote the 2015 Canadian Film Fest we encouraged moviegoers to "Escape the Cliche" of big Hollywood blockbusters, by using classic movie cliches and cliche movie voiceovers to let Canadians know there's an alternative to same old same when it comes to film.

agency: J. Walter Thompson client: Canadian Film Fest cd: Ryan Spelliscy, Colin Winn cw: Saro Gazarian