PC Financial

PC FINANCIAL / Rebrand
That’s just good banking.

My first pitch was a good one. We lost a lot of sleep, ate a lot of takeout, pitched, won, and went on to rebrand PC Financial, taking it from nondescript “grocery store bank” to a Canadian banking service with character, and a commitment to helping Canadians spend less time banking.

agency: SID LEE
client: PC Financial
ecd: Dave Roberts
cd: Tom Koukodimos, Sarah Foelske
ad: Rosalinda Graziano