PC Financial

PC FINANCIAL / Rebrand
That’s just good banking.

My first pitch was a good one. We lost a lot of sleep, ate a lot of takeout, pitched, won, and went on to rebrand PC Financial, taking it from nondescript “grocery store bank” to a Canadian banking service with character, and a commitment to helping Canadians spend less time banking.
agency: SID LEE client: PC Financial ecd: Dave Roberts cd: Tom Koukodimos, Sarah Foelske ad: Rosalinda Graziano