SCOTTIES / OOH
The tissue for any issue.
Is he watching Shawshank again, or working up a meat sweat? Is she honoured to be a bridesmaid, or already mourning the $300 she's about to drop on another dress she'll wear once?
These are the questions we raised by pairing expressive portraits with playful dual headlines, to position soft and strong, no nonesense Scotties as The Tissue For Any Issue.
agency: john st. client: Kruger cd: Stephen Jurisic ad: Kara Wark photography: Tom Feiler