Hi, I’m Pip.
I’m a strategic copywriter with over a decade of experience crafting voice, identity, and messaging for brands you might have heard of.
I specialize in human writing, written by a human (me), informed by human insights, for human clients who want to connect with (you guessed it) humans who will buy their product or service.
Other strengths include: distilling bulky ideas down to 3-5 unforgettable words, drop-kicking cliche phrases and tired terms in favour of never-seen-before brand messages, and delivering packaging copy that reads like a text from that friend you always hit up for recos, synopses, and the occasional nutritional table.