Cove / Brand Identity + Website

Keep clean simple. That’s the whole idea behind Cove Castile Soap. One bottle, countless possibilities. All you have to do is pick your favourite scent, and put it to work.

I teamed up with the fine folks behind Cove to create a brand that was modern, fresh, and friendly. We started with a bold tagline, bright voice, and brand story. Then, we set out to inspire the world to swap their soap for a simpler clean, with playful product and website copy, and a blog called The Nitty Gritty.

To ensure the brand identity came through in look and feel as well as words, I creative directed and styled all website photography. Reynard Li was our photographer and, as you can see below, the result was so fresh and (sorry I have to) so clean.