Hotels.com / Winter Swear Jar OLV

Sometimes a great idea gets to be great twice. That was the case with the Hotels.com Winter Swear Jar from the team at Juliet. The idea: tweet how much you hate winter and Hotels.com will add money to the Jar. When the Jar fills up, one lucky cold person is headed someplace hot.

I got lucky and was tasked with using every expletive ever to write a series of winter weather alerts targeted at some of the coldest effing cities in America.