PC Financial / Rebrand

PC Financial was a little-known brand, with grocery store kiosks people loved to avoid. Working with the team at SID LEE, we injected some much-needed personality by giving the brand a distinct voice that sounded like a human, rather than a bank. We also fully reimagined the user experience, and rebranded PC Financial as the Canadian banking service committed to helping Canadians spend less time banking—and more time doing pretty much anything else.