FREELANCE COPYWRITER
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lululemon Glow Up Launch

To launch the new lululemon Glow Up line of tights and tanks, the team created an extensive contextual headline campaign to grace store exteriors and OOH across North America.

Copy conveyed how it feels to live and move in Glow Up, and laddered up to the brand platform Live Like You Are Alive. Below are a few favourites from Chicago and NYC.

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